eric setz
about the simplicity of cynism


In this series I have documented a number of major social themes in such a simplified way that they no longer seem important. So trivial that you actually want to ignore them and not pay attention to them.

With regard to the technical side of the paintings, I have established five painting principles in advance that should be visible in every work. Those are:
- planes and lines
- precise / not precise
- simplified composition
- painting about painting
- handwriting no handwriting

I derived the titles of the works themselves from the Diet Coke advertisement Just For the Taste of It. For me this title gives a good idea of the cynical simplification of daily life.